TikTok brings an interesting element to the world of apartment marketing. In recent months, it’s been common for a video of someone’s space to go viral. However, more recently a TikTok that shows the unique design of a NYC apartment went viral quickly. This apartment is unlike anything else with sharp corners and an almost unusable layout.
The Power To Go Viral
This NYC apartment viral video tells us a few things about the world and the power of something to go viral overnight. Insider claims that TikTok surpassed 8.4 million views. With these statistics, it becomes clear that people are interested in apartment living spaces, and particularly ones that you don’t see every day.
What Insider Has To Say
Insider wrote “New York City apartments, particularly bizarre or confusing ones, frequently go viral on TikTok. In February, an extremely small studio apartment renting for $1650, which didn’t have a stove or bathroom in the unit, went viral after the realtor who posted a video of it on TikTok called it the “worst apartment” that he had ever seen. New York City apartments, particularly bizarre or confusing ones, frequently go viral on TikTok. In February, an extremely small studio apartment renting for $1650, which didn’t have a stove or bathroom in the unit, went viral after the realtor who posted a video of it on TikTok called it the “worst apartment” that he had ever seen.”
The Power Of Social Media
It’s evident that videos are going viral quicker than ever before and not always the videos that you would expect. It’s important for properties to take a look at their current strategies and how they’re using social media. With algorithms and the ability to show up in front of a new audience, you can appeal to new prospects! If your property doesn’t have a solid social media strategy, now is the time to get one so that you can continue to transform your presence online. Digital apartment marketing begins and ends with your online visibility!